Triller Is Ryan Kavanaugh’s Latest Innovative Disruption
Throughout his entire career, Ryan Kavanaugh has looked for innovative ways to disrupt industries. While his latest venture, Kavanaugh continues to find, grow and invest in companies that can transform the way we live using a unique combination of technology and entertainment.
Ryan Kavanaugh recently purchased Triller, a digital streaming mobile app that predated TikTok. The Kavanaugh purchase has elevated awareness of the brand, attracted new investors, and garnered increased popularity when former President Donald J. Trump threatened to ban TikTok in the summer of 2020.
Triller is now the second-largest digital music and entertainment platform on the web. It has attracted an array of celebrity investors, including Snoop Dogg, Lil Wayne, and The Weeknd.
The digital app has several features that make it a far more user-friendly platform. For one, it has an editing tool powered by artificial intelligence. The editor lets users add effects automatically, such as fast motion, slow motion, overlays, and text. The end result is users have more professional-looking content.
Triller users also benefit from several licensing partnerships that allow access to top studios, including Universal, Warner Music Group, and Sony Music Entertainment without worrying about licensing fees or copyright issues. Users can also add entire songs from the Triller app or their own Apple Music or Spotify libraries. The result is a blend of music streaming and viral videos that is unique in the digital space.
This social streaming is a Ryan Kavanaugh innovation and has made Triller the go-to app for influencers and celebrities like Cardi B, Eminem, Alicia Keys, and Chance the Rapper. Those well-known artists have used Triller to make original music videos.
Its versatility makes Triller an ideal platform for music, entertainment, and vlogging.
Growing the Triller Brand
Ryan Kavanaugh sees more opportunities with the Triller brand. He’s partnered with Snoop Dogg to co-found Triller Fight Club, designed to take professional boxing into the 21st century with a blend of social media and digital engagement designed to attract younger viewers.
Triller Fight Club started with a one-time pay-per-view bout between Mike Tyson and Roy Jones Jr. It’s evolved into a series of fight nights featuring the likes of Evander Holyfield and Jake Paul. The events feature celebrity commentators, including former President Trump, live music, and a healthy dose of social media. Kavanaugh recently hosted a day-long Atlanta event that features Jake Paul beating former MMA champ Ben Askren in a two-minute TKO. But the day in Atlanta also featured Justin Bieber, The Black Keys, and Diplo.
Kavanaugh has signed a deal with Madison Square Garden for monthly fights, the first of which shattered viewership records.
Kavanaugh also wants to rethink digital marketing, taking advertising directly to viewers with customized content.
The Triller properties now fall under the parent company TrillerNet and include FITE, a digital platform for live sports including mixed martial arts, boxing, and pro wrestling. In total, TrillerNet has 300 million users globally.
With Triller, digital disruptor Ryan Kavanaugh has another opportunity to change the way people are entertained and informed.