An exhibition can be a fantastic way to get your brand out there, make connections and meet new potential customers and investors. However, if you have never done an exhibition before, it can be difficult to know where to begin. Read on to discover how to prepare for an exhibition.
Sign up for relevant exhibitions
It can be easy to get excited and decide to sign up for every exhibition event and trade show around, especially for your first few shows. But this isn’t the best way to meet quality customers and make connections with people who might prove to be invaluable. Be a little more selective when it comes to which shows you choose to attend – and sign up early to avoid disappointment when you find relevant events.
Stick to your budget
Budgeting for an exhibition can seem straightforward to begin with, but it’s all too easy to overspend. You need to think about transportation to and from the event, what you will need for your stand, and any giveaways you want to do while there. Factor in stock, and marketing materials, too.
Don’t forget promo
Speaking of marketing materials, make sure to advertise your exhibition! Even if you are just starting out, talk about it on social media platforms and send out emails to your mailing list to drum up enthusiasm.
Create a great stand
Remember that your stand is representative of your organisation at an exhibition. You need to make sure that you have a high-quality stand in an appropriate size, with branding that matches your company and what you are offering. Clear signage and a lack of clutter will make it easier to attract attention, which is a little easier when you see the options available for Exhibition Stand Design from T3Systems.
Have a pitch ready
When people stop by your stand, you don’t want to stand silently by, unable to give them any more information. Make sure you take your best team members with you and that each of them is well versed in your marketing pitch. Friendly faces and enthusiasm make a world of difference when you are trying to draw people in – and again, keep any freebies and marketing materials close at hand to encourage visitors to think of you even after the exhibition is over.
Preparing for an exhibition is the most important factor in whether your day goes well or not. It will also make you feel a lot more confident, whether this is your first time or your fiftieth. Making sure you are fully prepared before you arrive will keep everything running smoothly – giving you a better experience.
